You may be familiar with the term “sales funnel”. Typically this means that you keep track of your leads and where they are at in the sales cycle, as represented in the image to the right.

A profit funnel, on the other hand, is designed to earn the most possible from each client. 

Think about it. You spend time and money getting leads, and hope they convert. If they already have an interest, why not provide them with exceptional value in multiple steps, thereby maximizing the revenue potential from each? There is virtually no extra cost to you in doing so.

This is how businesses can increase their profit from each lead up to 7x.